Does your ABOUT page reflect your business and brand? Consider this a friendly reminder to go and read your ABOUT page right now! Is it relevant? Is it recent? Does it ooze your brand and convey your message?
It’s SOOOOO important to keep your ABOUT page on your website updated. Keep the copy fresh and don’t be afraid to inject a little personality into it.
And while I’m here, may I add that if you’re not feeling the copy on your page, hire a copywriter (pick me! pick me!) to weave some magic words through your text.